Shane Laurence Fraser
Company: SNA Today
WHERE WERE YOU BORN?
HOW LONG HAVE YOU LIVED IN CHARLOTTE AREA?
My wife and I moved down to the Charlotte area on October 1st, 2012.
TELL US A LITTLE BIT MORE ABOUT YOU?
I am originally from Alfred, NY, a small town in western New York. I grew up in a single parent household with two brothers, fully enjoying life and taking on every opportunity to put my entrepreneurial tendencies to work. I attended Houghton College, a small liberal arts school for my undergraduate degree and promptly continued my education, obtaining my MBA from Alfred University. During my senior year of undergrad, I started my business, SNA Today with the help and guidance of my professors (SNA stands for Social Networking Assistance).
My hope in starting this business was to be a resource for small and medium sized companies who missed the transition to social media marketing. It seemed as though the brick and mortar companies in my local area were being left behind, providing me an opportunity to step in and bridge the gap. Since 2011, my business has nearly doubled in size every year, offering me the opportunity to work with clients of all different industries. I pride myself in being a present, active participant of each business I work with, using my talent and ability to help them set and achieve goals. My business has given me a platform to chase professional success while giving back to the community and staying fully engaged with my wife and family.
I met my wife, Elise, during my college years as well and soon after graduation, we were married. After the wedding, we dreamed of packing up and moving south to create a life away from the cold weather of New York! We heard a number of positive reviews about the Charlotte area and decided to move down, fully relying on the business of SNA Today to adapt and carry us through.
At the beginning of our time here, we lived Waxhaw, NC and wasted no time getting involved in the community, meeting friends and making connections in the business community. To expand my business clientele, I quickly took to the Union County Chamber of Commerce and the Waxhaw Business Association, both of which led me to incredible connections in both the for-profit and non-profit sectors. These connections provided me the opportunity to serve in a volunteer capacity as the Chair of the Young Professionals of Union County and as the Vice-President of the Waxhaw Business Association. These opportunities were the launching point for further community involvement and professional development.
Personally, my wife and I attend Forest Hill Church and have been active members of the congregation since 2013. Being a part of this faith community is a part of my life that is extremely important as I try to lead all areas of my life with sound integrity. In 2015, I was asked to serve as a deacon of the church and still continue to enjoy serving our church family in this way.
This past January, my career took on an exciting new addition when I was offered the opportunity to become an adjunct professor at University of North Carolina Charlotte. I have almost completed my first semester as professor over the class titled “Social Media/Mobile Marketing and Analytics” and look forward to what next semester will bring as well. I currently have 50 students in the class and have enjoyed bringing my knowledge from the daily operations of my business into the classroom, sharing insight with the next generation as they learn and explore different career options.
This coming July, my wife and I are expecting our first child, a baby girl. I am looking forward to what this exciting new chapter will bring and am thankful for the opportunity to raise her right here in the Charlotte area!
DURING YOUR TIME VOLUNTEERING FOR A COMMUNITY ACTIVITY OR PROJECT, WHAT IS YOUR MOST MEMORIAL MOMENT?
One of the most memorable moments I have had while serving happened at an event through Unite Union, a local nonprofit that I serve on the board with. This particular event was throwing a Sunday Panthers game party for the 100+ residents of the local homeless shelter. Many of the service projects I participate in tend to be hands on, physical labor based, but this one was more about relational connection with the residents. During our time, we had the opportunity to serve the members a meal and then prepare and enjoy a spread of tailgate snacks as we watched a Panthers game together. Even though there was no tangible thing that changed, this event was so memorable for me, seeing the gap being bridged between the people in the room over a simple game of football. I will never forget this afternoon and look forward to celebrating another Panthers win with the residents this Fall!
IN YOUR OPINION, HOW DO YOU CONTRIBUTE TO THE COMMUNITY?
When I started my adult life and professional career, I set a number of goals, first and foremost being the priority to be active in and give back to my local community. I strive to make my time and work count for the greater good, not just my personal success.
One of the ways I give back is through financial contributions to local non-profits doing transformative work in the community. Each month, SNA Today gives $200 to a select nonprofit, engaging the community to nominate worthy recipients, taking us beyond our circle of influence and into the greater picture. Anyone can nominate a nonprofit through our social media pages, then we select one of the nominated nonprofits by random draw and write the check. So far, we donated to the following nonprofits this year – Fixing It For Christ (Jan), Make An Impact Foundation (Feb), Carolina Waterfowl Rescue (March).
Another way I contribute to the community is through an incredible organization called Waxhaw Ray of Hope. Waxhaw Ray of Hope connects those in our community to struggle to facilitate holiday traditions for their children with community members who will sponsor the purchasing of gifts. For the past three years, my wife and I have had the privilege to purchase gifts (Easter, Back to School, Christmas) for the same local boy whose family cannot afford the gifts. This brings so much joy to our family, knowing that doing something like this can change the course of this little boy’s childhood.
Professionally, I have fully invested myself through the contribution of time and expertise to a number of local boards. I currently sit as the youngest individual on the Union County Chamber Board of Directors, serving Union County and advising the growth and success of local commerce. It has been an honor to serve in this way, sharing my perspective as a young professional. I was also asked to be a member of the Main Street Advisory Board for downtown Waxhaw, NC. This opportunity has given me the chance to speak into growth, safety and financial stewardship right in my local community.
Giving of my time and financial resources will remain a priority for me as my family continues to work and live in our incredible community.
PLEASE LET US KNOW ANY AWARDS OR RECOGNITIONS YOU’VE RECEIVED IN YOUR PROFESSIONAL CAREER:
Within the past two years, SNA Today’s clients have received 3 major awards for their social media efforts.
The Ryan Agency (Hornell, NY) – Received the 2016 Professionals Insurance Agents National Excellence in Social Media award.
Union County Chamber of Commerce – Received the 2017 CACCE Communications Excellence Award in the Electronic Category for the successful impact of the Chamber’s social media marketing program.
Monroe-Union County EDC – Received a Bronze Excellence in Economic Development Award for its 2016 project “Unitas”.
Though these awards were directly rewarded to our clients, the work of SNA Today was the catalyst for their success, giving our business enhanced credibility and recognition.
WHAT ARE YOUR HOBBIES OR INTEREST?
My two primary hobbies are basketball and traveling. I grew up collecting basketball memorabilia and playing on the court in the backyard with my brothers. Basketball has always been a fun way to connect with others and stay physically active. Even now I play routinely in a few different pick up leagues, taking any available opportunity to play or watch basketball. My love for the NBA went to a whole new level when we relocated to Charlotte. I have enjoyed having an NBA team so close to learn the team dynamic and cheer on the home team!
When my wife and I are not at a basketball game, you can typically find us planning our next travel adventure. When we got married almost six years ago, we decided to spend the first few years together exploring and experiencing different cultures. Over the past six years we have traveled to Florida, Tennessee, Washington DC, Texas, California, a cruise to Mexico, Canada, Dominican Republic, Italy, London, Scotland and Ireland. I thoroughly enjoy these trips, taking the time to eat different foods, experience unique entertainment and see the different lifestyles both here in our country and abroad.
WHAT IS YOUR FAVORITE QUOTE THAT YOU STAND BY?
“Rejection is God’s protection. He is protecting you for something better that He has planned.”
– David Chadwick, Senior Pastor – Forest Hill Church
WHERE DO YOU SEE YOURSELF IN 5 YEARS? 10 YEARS?
In 5 to 10 years, I see myself continuing to grow SNA Today primarily through the addition of new employees and team members. Growing my team will give me the opportunity to work with larger accounts all over the US and offer our clients a larger range of services. I plan to continue my community involvement, giving resources and time to the organizations making change here in the Charlotte area.
Because of my entrepreneurial spirit, I hope to start a few more businesses in the next few years, exploring new ventures and opportunities for growth.
Personally, I look forward to be a Dad and will fully engage myself in my daughters activities. I plan to fully embrace this new chapter of life, using this opportunity to expand our community and connect with new friends. As a family, in the next few years, we intend to become Charlotte Hornets season tickets holders as well, supporting local sports and infusing the value of fun in the lives of our kids.
CAN YOUR SHARE ONE THING THAT IS ON YOUR BUCKET LIST?
There are a number of items on my bucket list, but my challenge to visit and attend a game in every single NBA arena across the country tops the list!
While I was in college, I started attending NBA games with my friends during every break we had. We would road trip around the country, planning our route based on the NBA teams scheduled to play. After graduation, my wife jumped on board to help me achieve this goal and even went to great lengths to plan our family trips to states with the highest number of arenas to cross the highest number off of the list. Right now, I have watched games in 22 out of the 30 NBA arenas and plan to finish off the list in the next couple years!
WHEN WAS THE LAST TIME YOU USED YOUR PASSPORT?
September of 2017 – I traveled to London, Scotland and Ireland with my wife.
WHAT IS A FUN FACT ABOUT YOURSELF THAT NO ONE KNOWS?
I was homeschooled Pre-K through 12th grade.
WHO IS YOUR HERO?
My hero is my mom, Cindy Fraser. She raised myself and two younger brothers by herself while maintaining and growing a successful rental property business in our small town. I spent most of my life watching her work hard as an entrepreneur, balance the demands of being a single mom and working to be our homeschool teacher. Her hard work and sacrifice is what taught me to pursue my dreams relentlessly and work for what you believe in. Though she worked hard, family time and memories always came first, filling my childhood with fun and adventure. As I approach this new chapter of being a Dad, I hope to bring a number of the qualities she displayed into our family routine.
WHAT WAS THE LAST BOOK YOU READ?
Tony Robbins – Unshakeable
WHAT WAS THE LAST MOVIE YOU SAW?
The last movie was Logan Lucky with Channing Tatum because I heard it was filmed at the Charlotte Motor Speedway.
WHAT WAS THE LAST CONCERT YOU SAW?
The last concert I went to see was a Carrie Underwood concert, an event I attended to celebrate my wife’s birthday. Though country music is not my first choice, we had a great time and fully enjoyed the entertainment.