Perrine Alma DeShield
Company: Belk, INC
Position: Marketing Coordinator
WHERE WERE YOU BORN?
HOW LONG HAVE YOU LIVED IN CHARLOTTE AREA?
For 3 ½ years.
TELL US A LITTLE BIT MORE ABOUT YOU?
I’m a believer, a Liberian-American, a Tar Heel and a style enthusiast. Growing up as a first-generation American has really impacted my accepting outlook on life and plays a huge part in my cultural identity. I’ve always loved fashion and used it as a means of self-expression and I’ve been blessed to work within the industry for the past 6 years, really expanding my career in styling, branding, marketing and beyond. I love podcasts and created one with my cousin Skye called, “1stGens.” We share our experiences as first-generation Americans and correlate them with the stories of 1stGens from various countries. I edit and produce every episode of 1stGens and it’s the pure definition of a passion project that I hope to continuously expand.
DURING YOUR TIME VOLUNTEERING FOR A COMMUNITY ACTIVITY OR PROJECT, WHAT IS YOUR MOST MEMORIAL MOMENT?
At the end of 2017, I volunteered and partnered with SHARE Charlotte during #GivingTuesdayCLT as a Crowd FundRaiser. I was able to raise a few hundred dollars for a non-profit called, ourBRIDGE for KIDS, which is an out-of-school program for refugee and immigrant children that helps them achieve academic success and integration into the community through innovative instructional methods and a celebration of cultural diversity. I love everything the organization stands for and I was ecstatic to be a driving force in obtaining needed funding for the 2018 year.
IN YOUR OPINION, HOW DO YOU CONTRIBUTE TO THE COMMUNITY?
My greatest contribution to the community has been developing the 1stGens podcast. It features so many impactful people within the Charlotte community and really shines a light on cultural identity, while telling the stories of Americans who are often overlooked. 1stGens created a needed dialogue within the Charlotte community about diversity, immigration, inclusion and acceptance, all while educating listeners and those effected by the societal issues we cover. We partnered with SHARE Charlotte, the YWCA and Queen City Unity to hold a panel discussion and open dialogue around diversity needs within the community during our Season One Finale event back in July 2017 at Camp North End and had an amazing turnout. We look to have more panel discussions and open dialogue events throughout the community in collaboration with other organizations during the coming seasons.
I volunteered and freelanced with Eat. Work. Play. Charlotte from 2016-2017 and created a foodie passport to engage young professionals and have them step outside of their food comfort zones and try something new.
I also volunteered on the board of International House for the past year to create programming and events that target the young professional sector for immigrants, refugees and beyond.
This year, I look forward to continuing my partnership with SHARE Charlotte and Hygge Coworking by creating more diverse, storytelling content for the community.
PLEASE LET US KNOW ANY AWARDS OR RECOGNITIONS YOU’VE RECEIVED IN YOUR PROFESSIONAL CAREER:
I received the Hygge Coworking Podcast Residency Award in 2017.
In 2010 I was inducted into the UNC-Chapel Hill Department of Housing and Residential Education Hall of Fame.
In 2009, I was the first Miss Krimson & Kream Pageant Winner for the Theta Omicron Chapter of Kappa Alpha Psi Fraternity, Inc.
WHAT ARE YOUR HOBBIES OR INTEREST?
I love everything about fashion, style and branding. I try to be a resource to my family, friends and colleagues regarding anything within that realm.
As I work, as I drive and as I get ready in the mornings, I listen to podcasts. I love anything true crime (Serial, Up and Vanished, The Crime Junkie Podcast) but also amazing storytelling podcasts (This American Life, Never Before with Janet Mock, Snap Judgment).
In addition to that, a great, fun vibe and atmosphere with the best pop hits or me attempting karaoke is always a great time. I truly love long walks on the beach and difficult, yet scenic hikes. I’m also like a human juke box and know every genre of music very well.
WHAT IS YOUR FAVORITE QUOTE THAT YOU STAND BY?
“We plan, God laughs.” We can only plan so much and must be okay with what we can’t control.
WHERE DO YOU SEE YOURSELF IN 5 YEARS? 10 YEARS?
I see myself happy and well into another phase of my career in 5 years. In 10 years, I want to have written a book or two and have a few successful businesses of my own. Married with child or two.
CAN YOUR SHARE ONE THING THAT IS ON YOUR BUCKET LIST?
Write a successful book that resonates with a wide audience.
WHEN WAS THE LAST TIME YOU USED YOUR PASSPORT?
About 7 years ago and I’m ashamed of it! I plan on heading back to Liberia for the first time as an adult this year and look forward to using it way more often soon.
WHAT IS A FUN FACT ABOUT YOURSELF THAT NO ONE KNOWS?
I know the choreography to every pop song featured on TRL from the years 1998-2006.
WHO IS YOUR HERO?
My father, Dr. McKinley Alfred DeShield Jr. I only knew him for 8 years before his passing, but I aspire to his greatness daily. Also, Oprah Winfrey. Because it’s Oprah.
WHAT WAS THE LAST BOOK YOU READ?
Gabrielle Union’s, “We’re Going to Need More Wine.” It’s so good.
WHAT WAS THE LAST MOVIE YOU SAW?
Black Panther…for the second time. Just as amazing.
WHAT WAS THE LAST CONCERT YOU SAW?
Janet Jackson in Columbia, SC. She’s a legend still making history.